About

Established in 2003, Power Electronics NZ Ltd is a locally owned supplier of world leading AC motor control products – variable speed drives and soft starters, utility scale solar inverters and innovative power quality solutions.

Our variable speed drives, soft starters and solar inverters are designed and manufactured by Power Electronics Spain in state of the art facilities in Valencia. Our power quality products consisting of static var generators (STATCOM) and active harmonic filters are designed and manufactured by the innovative Chinese company Sinexcel.

At Power Electronics we believe in building strong relationships, helping our customers through the complete product life cycle, from selection and electrical system design through to commissioning assistance and after sales service and support. We have built a strong reputation as being customer service orientated – all of our front line staff are experts in the field of inverter based products.

Both Power Electronics Spain and Sinexcel are privately owned businesses and our management has strong personal relationships with the founders and directors of both businesses. These strong ties benefit our customers through Power Electronics having direct channels to commercial support technical support, quality and R&D design.

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Our Frontline Staff

David O’Donoghue - Managing Director, has a wealth of experience in managing electronics manufacturing and sales businesses. David is the resident expert in utility scale solar, runs our Australian operation and takes care of our financial details. He has more than 22 year’s relationship with Power Electronics Spain.

Mark Duncan - Sales & Marketing Director, has been selling AC motor control equipment in NZ for more than 19 years. Mark has a solid technical electrical background, has a broad understanding of all applications and can service the products he sells. He has a strong focus on the irrigation market and electricity network power quality matters.

Brent Sheridan - Technical Director, has a diverse background of knowledge acquired in motor control applications and industrial automation, having sold AC motor control equipment both in NZ and internationally for more than 21 years. Brent can also engineer and service what he sells. He has a strong focus on the irrigation market, active harmonic filtering and power factor correction.

Andy Buckley - Engineering Manager, has vast experience in all aspects of motor control, gained from years of specialist engineering in this field.
Andy has been with Power Electronics for 11 years and is a guru not only
on the application of AC motor control but also all forms of bus communications, harmonics, power factor and software development.

Richard Scrivener - Sales Manager, is arguably New Zealand’s most experienced variable speed drive sales person. Richard has vast national and international sales experience and has been dealing with Power Electronics Spain for more than 22 years. He oversees the sales operation in NZ and provides technical sales advice and guidance to all our sales offices.

Alan Miller - Northern Region Manager, has a strong sales background having sold a variety of technical products to a vast spectrum of the electrical industry for more than 16 years. Alan is our resident expert in the sales of MV variable speed drives and specialises in large scale power factor correction; with product knowledge all built on the back of an industrial electrical background.

Jason Curtis - Support Engineer, brings his industrial electrical skills into an engineering support role. Jason provides phone support, after sales service and conducts onsite power quality audits. Jason has an amazing ability to be able to program virtually all of our products over the phone such is his in-depth product knowledge.

James Laugesen - Sales Engineer, hails from a solid electrical background specialising in industrial installation and maintenance. James applies his electrical knowledge to the sales and commissioning of our AC motor control range. He is a specialist in deciphering the complications of most energy bills so can substantiate energy savings through the installation of power factor correction and variable speed drives.

Tomo Reed - Sales Engineer, completed his BE (Hons) Elect at Canterbury then moved straight into technical sales and project management roles in the UPS and power quality industries. Tomo brings experience gained while working in the UK, Australia and NZ in these fields and has a strong focus on providing customers with solutions based on solid technical grounds.

Pat O’Dea - Sales Engineer, has years of heavy industrial electrical experience as both hands on and in management roles. Pat has held the position of engineering manager for a large manufacturing plant so knows that not all breakdowns are electrical! He also has a sound understanding of the network utility industry having worked in this sector for a number of years.

Dave Lockett - Service Engineer, is based in our Christchurch head office and is responsible for the servicing of our complete product range. Dave’s experience as an industrial electrician and switchboard builder has provided him with a great all round ability both in the field and when headlong inside a VSD.